Behind the Function: Pinterest Board to Party
In our first Behind the Function feature, we're pulling back the curtain on what truly goes into creating a Forbes Functions event. Join us as we walk through the journey of bringing Jane Iredale's "Skintuition" foundation launch from initial concept to elegant execution.
The Initial Spark
When Jane Iredale approached us about launching their innovative SPF 30 radiance-boosting liquid foundation, their team envisioned an intimate gathering for longtime brand advocates that would feel less like a product launch and more like a celebration of beauty, connection, and community.
They needed a roadmap to transform that vision into reality. That's where we step in.
The Planning Process
Our process began with a comprehensive mood board and proposal that captured Jane Iredale's brand identity: sophisticated yet approachable, with a focus on natural radiance and beauty.
The design development process focused on elements that would enhance the product story, like custom fabric draping, which creates the perfect backdrop for product photography, thoughtful tablescape details that complement the foundation's aesthetic, personalized elements for guests that reinforce the "Skintuition" concept throughout the space, and more.
The Dream Team
Every successful Forbes Functions event relies on carefully selected vendor partners and our dedicated FF team. For this launch, we assembled specialists who understood beauty industry standards and the Jane Iredale ethos.
Event Day
The transformation began hours before guests arrived, with our team meticulously bringing each planned element to life. Every detail—from the precise angle of product lighting to the placement of branded elements—was executed with intention.
The Takeaway
Creating a meaningful product launch isn't just about showcasing a new foundation—it's about telling a compelling brand story through carefully orchestrated guest experiences.
Every design decision for Jane Iredale's "Skintuition" launch emphasized the foundation's key attributes while curating an engaging environment for guests, honoring the brand's authentic connections with its community.
That's the Forbes Functions difference: technical precision meeting emotional intelligence.
Beautiful design with purpose and meaning behind every event element.
